ELMHURST, IL — Chicago-based financial services boutique LaSalle St. Securities recently became the new home for two independent financial advisors in search of a relationship-oriented firm with a track record of maintaining long-term partnerships.

Todd Fennick and Matt Powell are from New Castle, Pennsylvania and Cincinnati, Ohio, respectively, and they each manage roughly $25 million in total client assets. Fennick joined LaSalle St. from Sterne Agee, while Powell chose to leave Broker Dealer Financial Services after Cambridge purchased the firm in August. Industry consolidation and an overall lack of stability at their previous broker/dealers led them to affiliate with LaSalle St. Securities.

“Initially, I joined BDFS because I felt a connection to the executives who would be helping me on a daily basis. When the firm was sold, I started searching for a broker/dealer interested in forming a strong, personal connection with me,” said Matt Powell, who officially joined LaSalle St. on September 14. “I’m excited to have found a firm led by relationship-oriented people who I share a lot in common with. I look forward to working alongside the LaSalle team, which seems very willing to customize a service offering to match the specifics of my business.”

LaSalle St. Securities has always been heavily focused on excelling in the areas of broker service and support. Through accepting the fact that many firms today can provide advisors with a similar value, LaSalle St. Securities has chosen to build its business on transparency and honesty. LaSalle’s leadership works hard to build long-term partnerships with advisors, while competitors are motivated by the next transaction.

“Too many firms out there are worried about the short-term bottom line. At LaSalle, we don’t take product overrides, we don’t mark up E&O insurance, we don’t charge an affiliation fee – none of that,” said Mark Contey, Chief Business Development Officer at LaSalle St. “If you’re a broker/dealer executive, it’s one thing to not be fully engaged with your reps. Often times, they’ll understand that you are busy. But when you combine that with unnecessary fees and overbearing compliance oversight, that’s when they look elsewhere. At LaSalle, not only do we provide one of the most compelling values in the business, but we take the time to learn how our advisors work so that we can customize our service model to fit our new partners.”

LaSalle St. Securities is an independent hybrid broker-dealer, headquartered in the western suburbs of Chicago with over $9 billion in assets under management. Established in 1974, the firm supports more than 320 advisors across 40 states. For more information on the LaSalle St. companies please visit: www.lasallest.com.