About Us

Since our inception in 1974, we have been serving independent financial advisors who seek freedom in providing financial services. We deliver custom solutions that assist in the growth of advisor practices and enable advisors to focus their attention on what matters most — their clients.

We have the luxury of being able to do the right things for the right reasons. Constantly adhering to our core beliefs of being financially responsible and compliant, we strive to foster a long-term and transparent relationship with each advisor we serve. LaSalle St. treats representatives and advisors as family by providing a support system that helps everyone meet and exceed goals.

With our bootstrap mentality, we have achieved:

In the late 1980s, LaSalle St. took a leap forward in maximizing value, by expanding to include financial institutions, insurance companies, other broker-dealers, RIAs, and advisors throughout the country. Today, we have the ability to leverage opportunities through our partners and expand product offerings as investment advisors and an insurance agency.

Community Involvement

At LaSalle St., we pride ourselves on staying true to the roots of our foundation. We were established in 1974 in the Chicagoland area and remain headquartered in Elmhurst, Illinois, to this day. LaSalle St. is constantly giving back to the local community, which helped our business become the great success it is today.